Over the course of several years, and certainly since I’ve discovered new avenues for seeing lesser-known cinema be it through festivals, independent theaters, and the explosion of various streaming media platforms, I’ve almost always come across the most unexpected movie gems away from your regular AMC multiplex.
Dave McCary’s Brigsby Bear is the best Hollywood movie made in the first half of this year… and you probably don’t even know that it exists. It’s a small independent production, distributed by Sony Pictures and produced by the Lonely Island trio, who have been churning out underrated comedy genius for a while now (seriously, if you haven’t seen Popstar: Never Stop Never Stopping, I don’t know how you can consider yourself a fan of comedy). The fact that this movie hasn’t seen the light of day in regular mainstream theaters is insane because it probably speaks to the pop-culture cultism, and charming nostalgia embraced 90’s millennial kids more than any film in recent memory, and it does so without being too obvious or self-obsessed about it.
The central character, James, is a man-child who’s entire existence since his birth has been inside of an enclosed igloo with his mother and father in the middle of the desert and his only exposure to any form of other human connection is a TV show called Brigsby Bear about a giant stuffed bear and his two identical twin assistants who save the town-people from various evil villains including a Sun God. To call Brigsby an obsession for James is to undersell it. James’s life is consumed by it, to the point that he spends every day watching episodes, breaking them apart, creating mythologies around their characters, and posting his fan theories on the internet.
Originality isn’t what really sets Brigsby Bear apart. The film follows a conventional progression of a character’s “self-discovery” and its emotional appeal is derived from nostalgia. Once James eventually becomes re-acclimated with “normal society” outside his igloo sanctuary, he gets the idea to create his own Brigsby movie. Alienated from everyone by the fact that nobody “understands” his love for a TV show, the movie’s moral argument centers around how we reconcile with the idea of “normality” itself. Do our experiences as children and what we consume in media as children ultimately shape who we are? And is this good? The answer to the second question depends on who you ask.
What sets it apart is its consciousness for generational gaps, and that it is, unabashedly, a film for millennials. In the internet age in which my generation has made it a symbol of pride to be a “90’s Kid”, most of us would predictably sympathetic towards James’ militant conviction for his childhood art. For older generations, the film may be a bit difficult to get through. However, McCary never allows his characters to devolve into being one-not. All of them are frustrating and agreeable at different points, and they make mistakes and redeem themselves multiple times throughout the film. This makes Brigsby Bear incredibly enjoyable because unlike many films which pit generation vs. generation or artistic types vs. practical types against each other, this movie understands that they’re all heterogenous entities, with different ideas and views of life, all of which are malleable in the real world.
I try not to send out direct recommendations of movies to people, but I loved this movie. I think you will too.